It’s not often in a working session that we are reflecting on hospital entrances! This morning we were helping one of our new members craft her manifesto as an architect.
It was fascinating on two fronts. We learned more about the nexus between architecture and people and were again reminded of the value of inviting people from vastly different disciplines to help each other think through a proposition.
Being an ‘objective outsider’ who knows and understands the process but isn’t too close to the detail is hugely helpful.
From a more technical standpoint, however, there was another takeaway that related to techniques for synthesising the so what message.
My suggestion is to focus on the recommended action and the reason for undertaking rather than stepping through the steps to get there.
Let me use today’s example to illustrate what I mean.
Here is where we landed after reviewing the process steps in the original (below) with the sections annotated separately.
The whole ‘so what' …
The ‘so what' broken into two sections for your reference …
Here is the original version with the highlighted process steps that we tied together by asking ‘why are we taking these steps?’
Focusing on ‘what is to be done’ and ‘why that is a good idea’ is a simple hack for lifting the quality of the synthesis in the so what.
I thought this was a perfect example to illustrate that point. You can watch the full recording below.
I hope that helps.