E5 – Dan Musson – A Case Study in Digital Transformation
in complex ideas
Dan explains the difference between transformation and change, sharing deep experience in helping top brands gain maximum value from their digital transformation efforts.
0.00 – Introduction
0.47 – Get to know Daniel
2:06 – The difference between transformation and change
5:47 – The role of Data, digitisation and mass customisation in the world of transformation
12:00 – Making the case for transformational efforts to sit outside of organisational efforts
19:06 – Identifying the key steps in transformation
26:54 – The importance of ‘Unity in Action’ to build momentum
30:12 – Case Study Discussion: Mercedes’ digital transformation
48:23 – How digitisation and personalisation are driving the competitive wheel
54:56 – One of the big mistakes Corporations make when starting the transformation process
- Included in the show notes below is Daniel's whitepaper: Transformation – What is the secret sauce to success in any transformation?
- Connect with Daniel on LinkedIn