I was recently asked a wonderful question:
How do we communicate with a large group that includes stakeholders who disagree with us?
The client and I had a terrific discussion and I mapped the outcome as a decision tree to share with you all.
The tree offers a series of decision points that we must navigate if we are to deliver a story that gets the result we need.
The tree offers a series of decision points that we must navigate if we are to deliver a story that gets the result we need.
In this particular case, the issue centred around a common problem, which was how to handle ‘the story' when key stakeholders don't agree with it. Do we ….
- Tell the same story regardless?
- Edit the story to accommodate that person (or those people) only?
- Ask someone else to present on our behalf?
- Create a separate story that deals with the ‘objector's specific concerns?
- Scrap the story and start again?
There are lots of alternatives, each of which might suit a different situation but none of which suit all.
Hence, the decision tree.
You can also download the decision tree here >>
I hope you find it useful.
Kind regards,
Davina
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