In this session, we worked on Brooke's email which highlighted the importance of asking ‘why'.
- Why might audiences be objecting (are they unwilling or unable?)
- Why do you need to communicate? What is it you need them to know?
Once you have nailed down the ‘why', the storyline becomes so much clearer.
As always, we've included the notes below so you can see how we work through the storyline planner from the initial brainstorming through to the first draft of the email.